The Challenge

OptiLink, a community-driven utility provider, set out to launch two groundbreaking services that would transform the way Dalton, Georgia connects and consumes content:

VidLink®, a revolutionary cloud-based video entertainment platform, and

GIGLink, a blazing-fast fiber internet service with speeds up to 1 Gbps.

The challenge? Create two connected brands, launch them simultaneously, and deliver a customer experience that matched the innovation behind the technology.

The Solution

H2b Creative partnered with OptiLink to build a bold, future-focused campaign that introduced both offerings with clarity, energy, and a distinctive local touch.

VidLink®: Video Reimagined

We created the VidLink name, brand identity, and launch campaign centered around the tagline “Video Reimagined.” Designed for flexibility and ease, VidLink gave users control and convenience:

• Stream from Apple TV®, Fire TV®, and Android TV®
• Watch what you missed with replay—even if you didn’t record it
• Customize your experience with personal avatars
• Ditch the bulky set-top boxes (and their fees)
• GIGLink: Redefining Fast

Alongside VidLink, we developed the GIGLink brand to spotlight OptiLink’s next-level internet service. With the tagline “Redefining Fast,” we positioned GIGLink as a powerful enabler of modern life—fueling streaming, remote work, gaming, and more with reliable, ultra-fast fiber.

Our Work Included

• Focus Groups to shape messaging and user experience
• TV Commercials to introduce both services to the community
• Digital + Print Advertising with compelling headlines:

                  “Like to stream content? You’re going to love this…”

                  “Next-gen entertainment. No box required.”

                  “GIGLink. Redefining fast.”

• On-Screen Interface Design for VidLink’s user experience
• Custom Installation Guides to ease the transition
• Website and Landing Pages built for engagement and conversion

The Results

With a cohesive campaign and complementary brand identities, OptiLink’s dual launch positioned them as a cutting-edge technology provider serving a growing, connected community.

VidLink delivered flexibility, personalization, and simplicity

GIGLink provided the speed and bandwidth to power it all

Together, they set a new standard for entertainment and connectivity in Northwest Georgia

At a Glance

• Launched two major technology brands with unified strategy
• Delivered TV, web, digital, and print campaigns
• Created installation materials and user-friendly design systems
• Strengthened OptiLink’s role as a local tech leader
• Helped define Dalton as a “Gig City” ready for the future
• Taglines

                  VidLink®: Video Reimagined

                  GIGLink: Redefining Fast

Looking to be next big deal?

Let’s build bold brands that connect, convert, and grow.